Doing a SWOT
analysis
One of the best ways to get
an overview of the relevant management issues is to
do a SWOT analysis with a group of people
interested in the place. This process looks at
the Strengths, Weaknesses,
Opportunities and Threats for the
place, based on what is known about all the
issues.
You can draw up this simple
grid on a board or on paper, then write under the
four headings:
Strengths
|
Weaknesses
|
Opportunities
|
Threats
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You will need to think of the
current strengths and weaknesses as well as
future opportunities and threats.
SWOT analysis is a very
effective tool to use once you have a reasonable
amount of information about the issues. The results
of this analysis will be used in the future
steps.
Remember - problems or
weaknesses can sometimes be turned into
opportunities!

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